We recently launched a press release for our 10 Year Anniversary. A press release is only as good as its timing, and timing your release correctly can make the difference in its performance.
Write About All of the Important Facts Use the inverted pyramid style when writing a news release for a new business. Have him say something memorable and personal, if possible. Janet Murray is a freelance journalist and media consultant.
This means the text should be large enough to read on a small screen, buttons should be clickable, contact information should be simple to find, and the press release should be easily shareable and downloadable for your viewers. Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc.
A few more tips It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday. Her blog can be found here.
I particularly like this release because it brings into context other major events of Use statistics and quotes relevant to the opening of the business. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions. Close the news release with a call to action.
Her work can be found on various websites. This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog Virginiaonline media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. Survey Majority of employees would choose certain perks over standard salary increase Jacel Egan, Media Relations Coordinator, TechnologyAdvice We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience.
That said, resist the urge to get overly wordy in your press releases.
Is the new business going to create high-tech jobs in an area that has had a lot of job layoffs or is this a new geographical area for high-technology employers?
Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. I believe the press release was successful because we let readers know that we too are like them and that was the reason behind developing the app.
Most press releases are just spray and pray. What made this press release successful was the intersection of the exclusivity of the announcement there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of themthe fact that it was newsworthy, and having a great partner tied into the announcement itself.
Provide some good quotes. Successful press releases include information that is well written, worth sharing, and provides value to those reading. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes.
Is there anything unusual or unexpected about it? Is there anything "new" in my story? Anna started her writing career as a research and writing assistant for eBooks on various niches.
It was a great way for me to debut my writing and get out there in the publishing world! Write it like a reporter would write it. Why When you answer these questions, you help place your audience and let them know what they can expect from your press release.
We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. Write it for the media. We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo.Jun 13, · How To Write A Press Release.
official announcements regarding something new or significant about you, your business, a speaking event, or something of that nature.
here’s what everyone. When you're a small business owner looking to get your company's message out, perhaps the last thing you're thinking about is the actual writing of a press release.
If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.
Learn how to write a press release with step by step guidance to get attention and readership. Free press is always out there so learn how to write a press release today. Nov 10, · How To Write a Press Release, with Examples. Share; Tweet Reddit don't make him sound like one by providing a quote that's a series of business clichÃ©s.
Have him say something memorable and.Download